Drove product strategy and scaling from ideation to launch, post-launch PMF optimization. Unlocked new revenue stream through B2B NFT data licensing vertical to institutional/retail clients. Developed cross-functional teams to enhance product usability and ensure CX.

Led end-to-end product launch by validating product-market fit through market research, financial analysis, and A/B testing, refining features via user feedback to enhance customer experience. Designed and executed a localized B2B sales strategy for the Spanish market. Optimized data-driven decisions by extracting SaaS financial metrics via APIs (Stripe and Chargebee), providing actionable insights for lending strategy and operational planning

Managed business operations and client relationships. Implemented data-driven project management methodologies (Scrum, Jira), reducing project delivery times by 25%. Collaborated with tech teams to improve product usability and UI/UX (Figma), using usability testing and iterative development.

Spearheaded end-to-end Web3 product development for clients, building Proof of Concepts to clients. Conducting market research and designing smart contracts (with OpenZeppelin standards), proposing implementation strategy to stakeholders.Designed tokenomics and NFT-based monetization strategies that identified untapped revenue streams, securing $50M+ FDV in token fair launches.

Led product strategy for a B2B/freelancer SaaS payroll platform, modernized legacy systems, accelerate processing times and reduce workforce through automation and scalable architecture.

Streamlined ISO certification workflows for 20+ auditors, accelerating compliance approvals and reducing critical errors. Led cross-functional software migration from legacy systems to a more scalable communication and documentation storage platform reducing documentation paperwork